Dentsu cuts in its workforce and reorganizes in depth

The crisis forced the Japanese advertising giant to cut 6,000 jobs outside of Japan.

After a difficult year to digest due to the postponement of the Tokyo Olympics, Dentsu is taking the bull by the horns by embarking on a vast plan to reorganize its activities around the world. Faced with a fall in its revenues of nearly 10% over the first nine months of the year, the Japanese group, the world’s number five in communications, plans to reduce the number of its employees outside Japan by 6,000, i.e. 12. .5% of its 48,000 employees in total. This should enable it to save $530 million by the end of 2021.

In addition, the plan records a drastic reduction in the number of commercial brands (agencies, studios, consulting firms, etc.). Currently numbering 160, the main subsidiaries, often resulting from acquisitions, will be grouped together in the next two years to form only six “global leading entities”, that is to say six well-identified networks. The choice of the maintained signs is under arbitration. The decisions…

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