LE FIGARO INFO – A quarter of these subscribers to the SVOD service of TF1, M6 and France Télévisions are over 50 years old.
Salto settles into the landscape. According to our information, the subscription video-on-demand service operated by TF1, M6 and France Télévisions recruited around 100,000 users during its first three weeks of existence. A rather encouraging start. By way of comparison, in September 2014, when it arrived in France, Netflix had reached this gauge in the space of two weeks. Since then, SVOD has become more democratic. But at the same time, the competition has also increased…
Nothing is decided yet since these first hour subscribers to the French platform benefited, as for Netflix at the time, from a month of free trial. From Friday, this offer will expire for some of them. The opportunity to check how many will convert to paid formulas which range from 6.99 euros to 12.99 euros.
If Salto refuses to comment on this figure of 100,000 users garnered in three weeks, the service has nevertheless agreed to share some data on the profile of subscribers and their mode of consumption. “Our users spend on average more than 2 hours a day and up to 2:30 on weekends, details Thomas Follin, the general manager of Salto. And this trend is increasing. We also find that households using the platform connect 10 times a week on average. These first returns are very promising, it proves that Salto, once adopted, is anchored in the uses“.
Another lesson,more than a third of subscribers consume live and streaming programs“, continues the leader. The service has the particularity of offering a “seamless” passage between the world of linear television and that of streaming, on demand. Proof that Salto is not just for the younger generation, “a quarter of users are over 50 years old and 60% are between 25 and 49 years old“. In addition, “82% of users live outside Paris“. Or precisely? “They are evenly distributed in all regions of France, between urban and non-urban areas. This is proof that Salto is a popular offer. This is not the prerogative of urban CSP+“says Thomas Follin.
Agreement with a telecom operator
On average, between 2 and 6 screens are connected in homes subscribed to Salto. And 30% of consumption takes place on the television. It may be more tomorrow. Salto must be deployed in particular on new ranges of televisions. Above all, the service should also arrive on the boxes of Telecom operators. “We have already signed a distribution agreement with an ISP and are in discussions with others“says the CEO, without however disclosing the name of the operator in question.
As for the typology of content viewed, it is “more than 50% French creations“. Which corresponds to Salto’s offer, whose ambition is to be “the biggest showcase” of tricolor programs. Alongside series and fiction, which take the lion’s share, 35% of consumption concerns entertainment, magazines, documentaries, etc. Among the 10,000 hours of programs available, The Embarcaderothe new series from the creator of the Casa del Papelor They were 10, the adaptation of Agatha Christie’s novel “Ten Little Negroes”, are acclaimed. As well as the previews of daily soap operas DNA, Here it all begins, Such a great sun and More beautiful life. But that does not prevent thetelevision comforter brands», such Desperate Housewifeto be among the most popular programs on Salto…