CaixaBank creates a team of managers specialized in the senior segment

It plans to have 500 specialists on staff throughout the year.

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CaixaBank has created the first team of Managers specialized in the segment of people over 65 years of age to respond to their specific needs and offer them support based on closeness, trust and quality contact.

The entity has launched the figure of the Senior Counselor in the territorial management of Barcelona with a team of 154 councilors, so that the 151 offices Store This territorial directorate will have at least one of these specialists, reported this Thursday in a statement.

It plans to gradually and progressively extend this initiative throughout the national territory: currently some offices of the Western Andalusia-Extremadura territorial directorate also have the figure of a senior advisor.

Up to 500 specialists this year

The purpose of the entity is end the year with a team of nearly 500 specialists, which will serve more than 500,000 clients throughout Spain, and all managers will receive specific training in gerontology, approved by the University of Barcelona.

With this commitment, CaixaBank aims to put this group at the center and recognize active aging as a stage full of opportunities, far removed from topics associated with the elderly.

José Ignacio Goirigolzarri, president of CaixaBank.

José Ignacio Goirigolzarri, president of CaixaBank.

To complete the needs that this group may have, CaixaBank has designed a wide range of specific products and services that are included in a relationship model based on support: CaixaBank Seniors.

This ecosystem offers different financial and day-to-day solutions and the possibility of enjoying exclusive services such as a 24-hour assistant, a home handyman, a legal consultation service or telephone medical consultations.

Senior customers can also exclusively benefit from the security and protection offered by Securitas Direct’s Senior Protection and MyBox Salud Senior, the specific health insurance for the segment.

In addition, CaixaBank will periodically organize the ‘CaixaBank Talks Senior’, value-added presentations in which key issues of interest to this group will be discussed.