ING adds 61,500 clients to its ‘Payroll Account’ so far this year and is already the fifth bank by Bizum users
After eight months since joining the instant transfer platform, the entity has already registered one million registrations.
The Payroll Account the ING continues to reap successes for the entity. The product, one of the best known in the orange bench, already exceeds 2.5 million customers after having marked the best quarter in the history of the bank in Spain at the beginning of 2021.
The subsidiary of the Dutch group, led by Ignacio Juliá since last November, closed the first quarter of the year with 10% more customers compared to the same dates the previous year, after managing to attract 61,500 more users between January and March, according to been able to know Invertia.
This last month has been especially active, so the bank registered in March the monthly record of customer entry in the Payroll Account, to exceed 2.5 million users. A figure that ING reaches after having managed to beat its own record of entry of new clients of this account in 2020, by adding 200,000.
Ignacio Juliá, CEO of ING for Spain and Portugal.
Most of the new registrations are produced through the digital channel, which brings in 75% of the new customers of this product and, what is more, almost 60% do so through mobile phones.
The Payroll Account, which has no commissions, is one of the bank’s best-known products, along with its famous savings account, the Orange Account. With it, ING clients can make transfers that arrive on the same day and enjoy two days of overdraft free of charges, among other advantages. Until recently, the bank also marketed a Account Without Payroll, which is currently only available to clients who had hired it before it disappeared.
Fifth bank in Bizum
On the other hand, the bank has already reached one million customers in Bizum in the eight months in which it has been attached to this instant transfer service created five years ago by a group of Spanish banks.
ING has been one of the last to join this service, which is already used by 15 million clients in the entire sector, and has become the fifth bank by number of users of the platform, with an activity rate of 98%, compared to the 89% average for the sector.
However, when he decided to join Bizum, the bank decided to keep Twyp, the instant money transfer application created by the entity itself and which also allows you to withdraw cash in shops. “We are going to keep Twyp, where we already have some 850,000 users. We see it as a complementary service ”, explained at the time from the entity to this newspaper.
